Hewing Haus
From 21K to 25.8K followers in under 90 days.
Project Overview
Client
Hewing Haus
Timeline
3 months (2025)
Services
Hewing Haus builds stunning modern cabins in some of the most beautiful locations in British Columbia. We shifted their content strategy to a video-first approach, with a mix of client testimonials and behind-the-scenes footage — all without losing their premium brand feel.
The Challenge
What they needed.
Hewing Haus had already built a solid following of 21K on Instagram, but growth had plateaued. Their existing content was beautiful but static — mostly photography that blended in with every other architecture account. They needed to evolve into video-first content while maintaining the premium, design-forward aesthetic their audience expected.
Our Approach
How we delivered.
We developed a video-first strategy that balanced three content pillars: cinematic reveals of finished cabins in their natural settings, authentic client testimonials capturing the emotional experience of receiving a Hewing Haus home, and behind-the-scenes production footage that showcased the craft and attention to detail. Every piece was shot with the same visual care as their photography — moody, atmospheric, and deeply intentional.
The Results
Impact that
speaks volumes.
In under 90 days (November to February), Hewing Haus grew from 21K to 25.8K followers. Profile visits jumped +253% and reach exploded by +621%. The video-first pivot proved that premium brands can embrace short-form content without compromising their aesthetic — they just need the right production partner.